Privacy Policy

Last updated: July 10th, 2026

1. Introduction

Funere SA ("Funere", "we", "our" or "us") is committed to protecting your privacy and to treating the sensitive information relating to memorial services with the utmost respect. This Privacy Policy explains how we collect, use, disclose and protect personal data when you use our platform funere.com (the "Service") dedicated to death notices, tributes and memorial services in Switzerland.

It is designed to comply with the Swiss Federal Act on Data Protection (FADP), the General Data Protection Regulation (GDPR) and other applicable laws. As the Service is also accessible to users located outside Switzerland, this Policy applies regardless of the location from which you access the Service. By using funere.com, you accept the collection and use of information in accordance with this Privacy Policy.

Given the sensitive nature of memorial services, we pay particular attention to the protection of data relating to deceased persons and bereaved families.

2. Data Controller and Contact Information

The data controller responsible for your personal data is Funere SA, c/o Alessandro Soldati, Strada Regina 41, 6991 Neggio, Switzerland.

If you have any questions or requests regarding your personal data, you can contact us:

3. Personal Data We Collect

We collect only the personal data necessary for the provision of our memorial services and the operation of our platform. Given the sensitive nature of these services, we treat all information with particular care.

3.1 User Account Information

Personal accounts: When creating an account, we collect your first name, last name and email address. Authentication is passwordless, by means of one-time login codes sent to your email address; we therefore do not collect or store any passwords. If you create an account on behalf of a family to manage a death notice, we may collect additional information about your relationship to the deceased.

Professional accounts: If you represent a funeral home, an association or another organisation, we collect the name of your organisation, business details (company address, identification number, VAT number) and your professional contact information.

3.2 Memorial Data and Death Notices

Information about deceased persons: For the publication of death notices, we collect biographical information such as name, first names, maiden name, dates of birth and death, place of residence, and information about the funeral ceremony.

Memorial content: Photos of the deceased, tribute texts, condolence messages, shared memories, testimonials and any other information you choose to publish to honour the memory of the deceased.

Family information: Where necessary to establish the legitimacy of a publication, we may collect information about family relationships and the persons authorised to manage the death notice.

3.3 Interaction and Community Data

Condolences and testimonials: First name, last name, email address and content of the condolence messages you publish.

Memorial donations: When you make a memorial donation, the necessary information (donor's name, amount, beneficiary association, any message) is processed through our donation infrastructure. Donations are in principle paid directly to the beneficiary association via its Stripe Connect account; in that case, the association acts as recipient and controller of its own processing of the donation data it receives.

Notification preferences: Alerts for new death notices in certain regions, memorial anniversary notifications, subscriptions to updates.

3.4 Order Data (Memorial Flowers and Trees)

When you order memorial flowers or a memorial tree, we collect the information necessary to fulfil the order: name of the deceased, place, date and time of the ceremony, any accompanying message, your name as the person placing the order and your contact details. This data is transmitted to the relevant fulfilment partners to the extent strictly necessary (see Section 6.7).

3.5 Profile and Usage Data

Information you provide in your user profile and preferences. We also collect data about your use of the Service, such as the notices viewed, condolences posted, time spent on certain pages and the frequency of your visits.

3.6 Payment Information

If you use our paid services or make a donation, payment details are collected via our secure processor Stripe. Funere does not store your full payment card details; we retain only transaction records (last four digits, dates and amounts) for billing history.

3.7 Technical Data

When you use funere.com, our systems automatically collect certain technical data: IP address, browser type, device information, operating system, cookie identifiers. We also record information about how you arrived at our site and how you interact with our Service.

3.8 Communications

If you contact us (support, special requests, complaints) or subscribe to our newsletter, we collect the information you provide and keep records of our correspondence.

Important: We do not intentionally collect sensitive medical data. Information about causes of death is collected only if voluntarily provided and necessary for publication.

4. How We Collect Your Data

4.1 Directly from You

Most information is provided directly when registering, creating death notices, posting condolences, ordering memorial flowers or trees, making memorial donations or contacting support.

4.2 Through Your Use of the Service

We automatically collect technical and usage data via cookies, server logs and similar technologies during your browsing and use of the features.

4.3 Public Sources and Partners

We may receive death notice information from public sources (civil status registers, newspaper and media publications), from partner funeral homes or other legitimate sources to keep our database up to date.

4.4 Third-Party Services

Our payment processor, authentication and analytics providers collect certain data and transmit to us the information necessary for the provision of the service.

5. Purpose and Legal Basis of Personal Data Processing

We process your personal data only for specific and legitimate purposes, with particular attention to the sensitivity of memorial information.

5.1 Provision of Memorial Services

Legal basis: Contractual performance

  • Creation and maintenance of user accounts

  • Publication and management of death notices

  • Processing of condolences and testimonials

  • Management of the digital memorial garden

  • Coordination with partner funeral homes

5.2 Order Fulfilment, Payments and Donations

Legal basis: Contractual performance

  • Processing and fulfilment of memorial flower and tree orders

  • Transmission to fulfilment partners of the data strictly necessary to carry out the order

  • Invoicing of premium services

  • Provision of the technical infrastructure for memorial donations

  • Payments to partners

5.3 Communications and Support

Legal basis: Legitimate interest and consent

  • Transactional communications (order confirmations, fulfilment notifications)

  • Technical support and assistance to bereaved families

  • Newsletters and information about the services (with consent)

  • Urgent communications relating to published notices

5.4 Memorial Preservation and Archiving

Legal basis: Legitimate interest and public interest

  • Long-term retention of death notices for collective memory

  • Digital archiving of memorial content

  • Preservation of testimonials and tributes

  • Maintenance of the historical integrity of the data

5.5 Service Improvements

Legal basis: Legitimate interest

  • Usage analysis to improve the user experience

  • Development of new memorial features

  • Optimisation of search and navigation within the notices

  • Improvement of accessibility for bereaved families

5.6 Security and Abuse Prevention

Legal basis: Legitimate interest and legal obligation

  • Protection against fraudulent or inappropriate publications

  • Prevention of misuse of memorial services

  • Maintenance of the security and dignity of the platform

  • Respect for the memory of the deceased

5.7 Legal Compliance

Legal basis: Legal obligation

  • Retention of transaction records

  • Response to lawful requests from authorities

  • Compliance with accounting and tax obligations

  • Compliance with regulations applicable to donations

6. Disclosure of Personal Data to Third Parties

We treat your data with the utmost care, particularly given its sensitive nature. We never sell personal data relating to memorial services. We share certain data with trusted providers who help us deliver our services.

6.1 Payment Services - Stripe

Stripe processes payments for paid services and memorial donations. Your payment details are transmitted directly to Stripe. We receive only a payment confirmation and basic details for record-keeping. For memorial donations, the payment is in principle processed via the beneficiary association's Stripe Connect account, so that the funds and the associated payment data are directed straight to the association.

6.2 Authentication - Clerk

Our platform uses Clerk for the secure management of user accounts. Clerk manages your email address, the sending of one-time login codes and the authentication tokens for secure sign-ins. No passwords are stored.

6.3 Web Analytics - Google Analytics

We use Google Analytics with IP anonymisation to understand site usage and improve the user experience. The data is processed in a privacy-respectful manner.

6.4 Platform Analytics - Vercel Analytics

Our host Vercel provides performance and usage analytics to help us maintain a quality service for bereaved families.

6.5 Testing and Improvements - PostHog

We use PostHog to test and improve features, with pseudonymous identifiers to analyse usage without compromising privacy.

6.6 Email Communications - Brevo

Brevo manages the sending of verification emails, login codes, important notifications and newsletters. Only your email address and name are shared, according to your preferences.

6.7 Order Fulfilment Partners

For the fulfilment of memorial flower orders, we transmit to the funeral homes, florists or other providers in charge of preparation and delivery the data strictly necessary: name of the deceased, place, date and time of the ceremony, accompanying message and name of the person placing the order. For memorial trees, our planting partner receives only the information necessary to carry out the planting. These partners are required to process this data solely for the purpose of fulfilling the order.

6.8 Hosting and Storage - AWS

All our application data, including death notices and memorial content, is stored on secure AWS servers located in the European Union, with encryption and appropriate protection measures.

6.9 Charitable Associations

For memorial donations, the beneficiary association receives the information relating to the donation (donor's name except for anonymous donations where this option is offered, amount, any message) directly via its Stripe Connect account or, on a transitional basis, via a transfer made by Funere. The association processes this data as a data controller for its own purposes (for example, acknowledgements or certificates), in accordance with its own privacy policy.

Legal requirements: We may disclose data if required by law or in response to legitimate requests from authorities.

Business transfers: In the event of a merger or acquisition, data may be transferred subject to equivalent protections.

7. Data Storage, International Transfers and Security

7.1 Storage Location

Your data is primarily stored in secure AWS data centres within the European Union. This location ensures protection according to standards consistent with Swiss and European law.

7.2 International Transfers

Certain providers (Google Analytics, Stripe, Clerk) may process data in the United States or other jurisdictions. We take measures to ensure their protection:

  • Use of approved Standard Contractual Clauses

  • Encryption in transit and at rest

  • Additional security measures according to the risks

7.3 Data Security

Given the sensitivity of memorial information, we implement enhanced measures:

Encryption:

  • HTTPS/TLS for all communications

  • Encryption of sensitive data at rest

Authentication:

  • Passwordless authentication by means of one-time login codes, reducing the risks associated with password theft or reuse

  • Multi-factor authentication for administrative access

Access controls:

  • Access restricted to authorised personnel only

  • Separation of data according to sensitivity levels

Monitoring and backup:

  • Continuous monitoring of access and activities

  • Regular backups with protection against loss

  • Alert systems for security anomalies

Staff training: Our team is trained in best practices for the protection of sensitive data and in the specific requirements of memorial services.

In the event of a data breach, we will follow the legal procedures to notify the authorities and affected persons within the required timeframes.

8. Cookies and Tracking Technologies

8.1 Types of Cookies Used

Essential cookies: Necessary for the proper functioning of the site, in particular to maintain your login session when consulting death notices or managing your account.

Preference cookies: Storage of your preferences (region of interest for notices, display settings, notification preferences).

Analytics cookies: Google Analytics, Vercel Analytics and PostHog to understand site usage and improve the experience of families and visitors. These cookies collect aggregated and anonymised information.

Communication cookies: If you subscribe to newsletters, cookies may measure the effectiveness of communications (email opens, clicks on links).

8.2 Third-Party Cookies

  • Google Analytics: ga, gid cookies for usage analysis (with IP anonymisation)

  • Clerk: Session cookies for secure authentication

  • Vercel Analytics: Performance cookies for site optimisation

  • Brevo: Tracking pixels in emails (only with subscription)

8.3 Cookie Management

On your first visit, you can configure your cookie preferences. You can change them at any time via your browser settings. Note that disabling certain cookies may affect access to basic features.

For Google Analytics, you can install the specific opt-out module in your browser.

9. Data Retention

Given the memorial nature of our services, our retention periods reflect the importance of preserving memory while respecting your rights.

9.1 Account Data

Retained as long as your account remains active. After closure, deletion or anonymisation within a reasonable period, except for legal retention obligations.

9.2 Death Notices and Memorial Content

Permanent preservation: Published death notices and associated memorial content are generally retained permanently to preserve collective memory and historical interest.

Family control: Families may request the modification or deletion of notices via our contact form, subject to verification of legitimacy.

Respectful archiving: Content may be archived in a manner that preserves memory while respecting the privacy of relatives.

9.3 Condolences and Testimonials

Retained with the associated death notice to maintain the integrity of the tributes paid. Deletion possible upon legitimate request.

9.4 Order, Payment and Donation Records

Records relating to orders (memorial flowers, trees), payments and donations that have passed through Funere are retained in accordance with Swiss legal obligations (typically 10 years) for financial and accounting transactions.

9.5 Analytics Data and Communications

  • Aggregated analytics data: long-term retention (anonymised)

  • Support communications: a few years to ensure continuity of service

  • Technical logs: a few weeks to a few months depending on security needs

After expiry of the retention periods, personal data is securely deleted or anonymised.

10. Your Rights as a Data Subject

Under Swiss and European law, you have specific rights concerning your personal data, with particular considerations for memorial data.

10.1 Right of Access

You may request a copy of the data we hold about you, including information about the processing purposes and recipients.

10.2 Right to Rectification

Correction of inaccurate or incomplete data. You can update most of your information via your Funere account.

10.3 Right to Erasure

Request for deletion of your personal data, subject to our legal obligations and the legitimate interest of memorial preservation. For death notices, requests are assessed on a case-by-case basis.

10.4 Right to Portability

Retrieval of your data in a structured format for transfer to another service, where technically possible.

10.5 Right to Object

Objection to processing based on legitimate interest, in particular for direct marketing. We will review each request individually.

10.6 Right to Withdraw Consent

If processing is based on your consent (newsletters, optional cookies), you may withdraw it at any time.

10.7 Posthumous and Family Rights

Important: For data relating to deceased persons, close family members or legal representatives may exercise certain rights concerning the published information.

10.8 Right to Lodge a Complaint

You may lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) in Switzerland (https://www.edoeb.admin.ch). We encourage you to contact us first to resolve your concerns.

10.9 Exercising Your Rights

Contact us via https://www.funere.com/ch-en/contact or the postal address in Section 2. For certain requests, we may verify your identity. We respond within the legal timeframes, generally free of charge except for manifestly unfounded requests.

11. Updates to the Privacy Policy

We may update this Policy to reflect changes in our practices or legal requirements. Significant changes will be notified to you by email or by a visible notice on the site.

The "Last updated" date indicates the latest changes. We encourage you to review this Policy regularly.

For significant changes affecting your data, we will obtain new consent where necessary. Continued use of the service after an update signifies acceptance of the revised terms (to the extent permitted by law).

12. Contact Us

For any question, concern or request regarding this Privacy Policy or your personal data:

Funere SA, c/o Alessandro Soldati, Strada Regina 41, 6991 Neggio, Switzerland

Contact form: https://www.funere.com/ch-en/contact

We are here to help and will handle all your questions with the respect and sensitivity appropriate to memorial services.

This Policy is a translation of the French version. In the event of any divergence of interpretation between the language versions, the French version shall prevail.